The Importance of email marketing
In today’s fast-paced digital world, platforms like Instagram and TikTok have become indispensable for building and engaging with a community. However, as many of us have discovered, relying solely on these platforms can be a risky strategy, the importance of email marketing still holds true, even in 2024. Imagine waking up one day to find your account suspended or shut down due to a complaint.
I have heard countless stories of business owners going to bed having 250,000 instagram followers only to wake up the next day to their account either hacked or suspended and suddenly that pipeline of potential clients is gone! It is a story as old as (social media) time and serves as a powerful reminder of the importance of email marketing for business stability and growth.
Strengthening Your Business Backbone
Earning Trust and Maintaining Access
Your email subscribers have given you permission to enter their inboxes, signifying a level of trust and interest in what you offer. This is more valuable than you might realise. In today’s world, people don’t just hand out their email addresses without good reason. If you have a list of subscribers, it means they trust you for several reasons:
- You send them content they’re genuinely interested in.
- They believe you won’t spam them or flood their inbox with too many emails.
- They received something valuable in exchange for their email address.
- They want to stay in touch and hear more from you.
- They value having a direct line to you.
Taking Control of Your Communication
Unlike social media platforms, where you are at the mercy of ever-changing policies and algorithms, your email list is something you control. If a platform were to shut down or your account gets compromised, you can still communicate with your audience through email. This direct access means you can send out surveys, ask questions, request favours, announce new products or sales, and share new freebies without worrying about algorithm limitations on who might see your post. This highlights the importance of email marketing as a reliable communication channel.
Dispelling Common Email Marketing Myths
Email Irrelevance
Contrary to popular belief, email lists are far from obsolete. They remain a powerful tool for direct and personalised communication. The effectiveness of email marketing lies in its ability to deliver targeted content directly to your audience’s inbox, fostering stronger connections. Email lists are still relevant today and work well if used correctly, you tried it once and didn’t get results, don’t give up. Tweak your approach and try again.
Avoiding the Hard Sell
Email marketing can be as subtle or as direct as you choose. It’s a versatile tool that allows you to share blog posts, updates, helpful tips, and yes, occasional promotions. The key is to balance value-driven content with promotional messages. If you don’t want to be sales-y, don’t be. Share valuable content and announcements sparingly.
Finding Your Voice
This is a common concern, but it’s usually unfounded. Think about what your audience needs help with and share your expertise. Whether it’s tips, personal stories, or new tools you’ve discovered, there’s always something valuable you can provide. If you’re unsure, send out a survey and ask your audience what they want.
Avoiding the Void
If you’re not getting engagement, it might be time to rethink your content strategy. Ask your audience what they want to hear from you. Engagement often starts with delivering content that resonates with your subscribers’ needs and interests. Adjust your content strategy to better engage your audience by providing content they actually want and need.
Choosing the Right Email Marketing Tools
Here are some email marketing platforms that can help you get started or enhance your current strategy:
- MailerLite
- Great for both beginners and advanced users. It’s user-friendly, feature-rich, and affordable, making it a solid choice for growing your list.
- FloDesk
- Perfect for those who prioritise design. While it lacks some advanced features, it offers beautiful email templates at a flat-rate pricing model.
- Convertkit
- Best for content creators who plan to monetise their list. It offers robust features for segmentation, automation, and campaign management, though it comes at a higher price.
The Importance of Email marketing TLDR;
Building an engaged email list is essential for maintaining direct and reliable communication with your audience. An email list safeguards your ability to reach your followers regardless of changes on social media platforms, you . As female entrepreneurs running service-based businesses, having control over your communication channels is crucial for sustaining and growing your business. Start nurturing your email list today to ensure you have a dependable way to connect with your community and celebrate the success of your ventures.
Creating Beautiful Sign-Up Forms with Our Services
Having an email list is only effective if you can grow it. That’s where beautiful, compelling sign-up forms come in. At Hunted Aesthetic, we specialise in creating stunning, user-friendly websites tailored for female entrepreneurs. Part of our service includes designing custom sign-up forms that seamlessly integrate with your website and email marketing platform.
Eye-Catching Designs
We create sign-up forms that are not only visually appealing but also aligned with your brand identity. A well-designed form can significantly increase the chances of visitors subscribing to your email list, highlighting the importance of email marketing.
Seamless Integration
Our sign-up forms are designed to integrate effortlessly with the email marketing platform of your choice, whether it’s MailerLite, ConvertKit, or any other. This ensures that your subscribers’ information is collected and managed efficiently.
User-Friendly Experience
We prioritise user experience, ensuring that your sign-up forms are easy to fill out and mobile-friendly. A smooth sign-up process can reduce friction and encourage more sign-ups, emphasising the importance of email marketing.
Conversion Optimisation
We use best practices in form design to optimise for conversions. This includes strategic placement on your website, compelling calls to action, and minimal required fields to make subscribing quick and easy.
Check out our services page to learn more!
Thanks for being part of this amazing community! Let’s keep growing together.
